7 Strategies to Mimic for Your Video Production Blog
Are you looking to take your video production blog to the next level? Here are seven strategies from some of the best video production blogs on the internet to help you improve your content marketing, engage your readers, and build a loyal and enthusiastic audience of readers.
#1 Create (and curate) content in multiple formats.
RedShark is a vibrant website that goes far beyond blogging. Not only does the content team seek out unique and engaging ideas, but they also offer content in a variety of formats, which routinely earns them a spot on every list of the best video production blogs. More than a blog, RedShark has truly grown to be a recognizable brand thanks to its investment in variety.
Of course, one of the best strategies you can derive from RedShark isn't just creating your own unique content, but sourcing it from across the web. Content curation is an excellent way to add variety, and showcase creators, without necessarily having to invest in a variety of content mediums.
One great example of unique content curation from RedShark is titled, "Watch one second last an hour at 90,000 fps," where they share a video from the Slow Mo Guys that was recorded using a Phantom TMX 7510. In the article, RedShark talks about the impressive capabilities of the TMX 7510 and shares the video at the end of the write-up.
#2 Dig deeper to offer exclusive content.
If your blog isn't yet well-known in the industry, you may find it difficult to secure interesting guests for interviews and exclusive stories, but that doesn't have to be the case. While it will take time to build enough authority to secure spots with some of the bigger names in video production, you can begin collaborating with creators right away if you focus on mutually beneficial relationships.
For you, getting an interview or taking readers behind the scenes into a unique style, idea, or production means exclusive content. For the creator, the collaboration can provide exposure to a growing community, which is a benefit that's especially appealing to smaller creators. Of course, you're not limited to a collaboration.
CineD shows that you can create "behind-the-scenes" content and blog with an exclusive vibe just by doing your research. For example, take a look at the recent article titled, "A Tribute to Dan Kneece: Steadicam Operator and DP of David Lynch."
#3 Tie your content to pop culture references.
Just as CineD proved that you can create exclusive content without having to actually interview or interact with a big name, The Beat blog from Shutterstock shows that you can add interest and relevance to your content by simply tying it to pop culture.
This is a particularly powerful strategy if you know your target audience well, as that will help you cherry-pick the right elements of pop culture to make the most share-worthy content. For its blog, Shutterstock came through with a listicle titled, "The 10 Best Uses of Sound Effects in Film History."
Among others, the list features cult classics like Star Wars and calls to mind specific examples of iconic movie moments, tying audience interests in with educational video production knowledge.
#4 Become a go-to resource with skyscraper content.
The "skyscraper" technique is a method of content creation that focuses on out-doing other top-ranking content for a given keyword and becoming the go-to resource. Your content will earn backlinks by being a very comprehensive piece, often being at least 1,500 words in length, if not much more.
Aside from earning backlinks, focusing on being the "go-to" resource for various topics is a great technique for building your reputation as a video production blog. Clum Creative, which offers video production and video marketing advice, is a great example of skyscraper content that's sure to earn backlinks.
Look to examples like "Top 73 Video Production Companies in the US" and "Top 34 Film Schools That You Need to Consider Now" for insight into how Clum merges the highly-clickable listicle format with the proven skyscraper technique. Of course, they also seek to create long-form authoritative tutorials and guides, like "Corporate Video in 2020."
#5 Offer tutorials and assets to earn bookmarks.
Shutterstock's other blog, RocketStock, has earned countless bookmarks in the video production field thanks to its awesome tutorials and accompanying assets. While RocketStock focuses on After Effects and Motion Design, your video production blog can easily branch out to cover a range of topics that matter to your audience.
Tutorials are best delivered in a variety of formats, like in both written form with screenshots and in video form, with a voiceover. This takes extra time, but it can also boost your SEO and organic traffic so long as you follow the best practices of captioning video content for accessibility and using alt tags and other principles to rank your images.
If you'd like to go a step further, you can even put your free downloadable assets behind a "paywall" that requires users to either sign up for a membership (free or paid) or sign up for your newsletter. Locking free resources like this is a proven method to grow an audience as it will help you build your email list and reap the benefits of email marketing, too.
#6 Reach the layman with trend-worthy ideas.
Depending on your audience and where you're seated in the video production space, it may be worthwhile to expand your audience to the layman. Whether they're a hobbyist, side-gigger, or just someone looking to improve their skills, targeting the layman with tips and tutorials suited to their interests and skill level often proves beneficial for growing a reputation.
Layman-level content can also lead to more trend-worthy ideas that earn shares. For instance, look to Julian Langham and his blog, where he covers content like "Lockdown music video production" and "Smartphone filming tips."
#7 Call in subject matter experts to create authority.
Film Riot is among one of the most sought-after blogs on the internet, thanks to the team of experts that stands behind each piece of content they put out. From blog posts to video tutorials, podcasts, and more, Film Riot covers cinematography, production, postproduction, advertising, and every other aspect a film professional could want to explore.
While not every brand has the budget, if you're able to invest in hiring a content creator with a recognizable name, face, or portfolio, you'll create instant authority for your content. This is something medical and wellness blogs do all the time by bringing in a writer with credentials, like a PhD or certificate in a relevant area of study.
As a video production blog, you may not be able to afford one of HBO's editors, but partnering with the right content production platform can connect you to subject matter experts that do fit your budget. Scripted is the first place you should look.
With our selection of professional writers and editors, we can help you find the perfect writer for your content so you can enjoy the authority, reputation, and audience engagement that naturally comes along with producing great content. Interested in learning how we can help fuel your content strategy? Explore our content marketing tips and see how we've helped other blogs grow.
