You can't manage what you don't measure, which is why tracking your performance (and that of your competitors) is so important to getting results. Of course, Google itself tracks over 200 ranking factors, so how many should you be tracking on a regular basis, and which ones really matter? Let's ...
Most companies advertise to consumers. Whether selling products or services, certain mediums such as TV commercials, YouTube Ads, and viral social media content make a lot of sense for companies that sell to consumers. Broadcast advertising can be effective if a larger portion of the population could potentially buy your ...
In the world of marketing, content is still king, and it’s assuming an even more significant role in marketing strategies for businesses ranging from solo startups to enterprises with a global reach. Successful content marketing strategies rely on analytics for insight into what’s working, who’s engaging, and who’s clicking away—and ...
Having a blog is an essential part of any modern website. It’s how businesses, influencers, or other professionals keep their followers, customers, or audience up to date with the latest developments. Plus, it’s a great way to present yourself as a thought leader within your industry. Beyond this, blogs are ...
Whether you're reporting on SEO for your clients or as an in-house expert, creating an SEO report is a fundamental job that someone has to do—and it can be quite daunting. Your SEO report will be seen by many eyes, but what's worth remembering is that these eyes may very ...
When it comes to helping your business get discovered in a crowded, competitive online marketplace, content marketing is key. According to a recent study by HubSpot , at least 70% of content marketers are actively investing in their content marketing efforts today, and around 25% of marketers even plan to ...
Best Writing Platform Landing Page Are you struggling to solve your business's content needs? Scripted can help. With thousands of writers and scalable services, Scripted gives you the tools you need to grow your company. 3 Reasons Scripted is The Best Writing Platform Wondering why Scripted is the best writing ...
It doesn’t matter who you are or what kind of service or product you have. Market research is the lifeblood of the success of your venture. After all, why would you go to the expense of creating a fantastic product (according to you), just to have it flop because you ...
Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, then, as a content marketer, you must be an artist who can always ride the rapid tides and adapt to the changing currents. This week let's check out one of the ...
Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing updates that could drastically affect both strategy and ROI. If you thought you had it all figured out, you might need to do a double-take on your marketing game plan. ...
