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  1. Blog Home
  2. Content Marketing Strategy

Content Marketing Strategy

How to Set Up an Effective Content Marketing Strategy

How to Set Up an Effective Content Marketing Strategy

So you've probably heard that "content is king." Neil Patel, Gary Vee, the millennials at the office and on the internet, and everyone in between have been singing the praises of the almighty content for years. And for good reason....

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Planning Your 2018 Content

Planning Your 2018 Content

Your content marketing strategy's success for 2018 depends on the types of content you create and how you reach your audience. As long as you pay attention to emerging trends, you should find success in reaching your goals over the course of the year. Start by giving attention to these ...

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What Happened? The 2017 Content Marketing Year In Review

What Happened? The 2017 Content Marketing Year In Review

Terry Pratchett's book "Interesting Times" draws its name from a Chinese curse that goes, "May you live in interesting times." Whatever else one could say about 2017, it certainly falls on the interesting side of things. As the year comes to a close and organizations start putting together their strategies ...

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Donald Trump's Marketing Strategy

Donald Trump's Marketing Strategy

Donald Trump. These days his name has the ability to unite or divide a room. Known as perhaps the most polarizing candidate in the 2016 presidential election, Trump's digital and social media strategy has been a major point of focus during the past year. Let's take a look at how both conventional and non conventional methods as part of Donald Trump's marketing strategy.

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How Bernie Sanders' Content Strategy Made Millennials Feel the Bern

How Bernie Sanders' Content Strategy Made Millennials Feel the Bern

It's no secret Bernie Sanders has won the hearts of young voters. But how does he do it? In essence, Sanders' marketing team found the right channels to reach their target audience and developed a brand that speaks to the core values and concerns of millennials.

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The Hillary Clinton Approach to Content Marketing

The Hillary Clinton Approach to Content Marketing

What if you had only one product? Not one line of products, but one single item that had to be sold by November 8th or it would be valueless in the market. That level of intensity would truly focus your content marketing efforts.

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4 Reasons Ted Cruz's Content Strategy Failed

4 Reasons Ted Cruz's Content Strategy Failed

When media outlets reported Ted Cruz had officially dropped out of the Republican race for President, the Twittersphere erupted. Memes were developed, opinions were shared and even his competitor Donald Trump got in on the fun. So what caused the fall of a once promising Republican candidate?

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