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Content Strategy

Hiring an Insurance Writer: The Step-by-step Guide

Hiring an Insurance Writer: The Step-by-step Guide

If you want to increase organic traffic for your insurance website, you need quality content from a skilled writer. Here’s how to get that from Scripted.

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Holiday Content Ideas & Best Practices

Holiday Content Ideas & Best Practices

It’s never too early to start your holiday content planning, especially when so many more consumers are choosing to shop online over brick and mortar stores. Even B2B businesses need to invest in their holiday content in order to attempt to maintain a steady conversion rate during what is typically ...

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9 Things Every Digital Marketing Agency Needs

9 Things Every Digital Marketing Agency Needs

Content marketing agencies have their work cut out for them in 2020. These 9 elements will help agencies refine their brand and stand out from the crowd.

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6 Tips for Working from Home During COVID-19

6 Tips for Working from Home During COVID-19

Everyone’s working from home these days, and it’s quite the lifestyle change. Lucky for you, not only are you not alone, but there are plenty of us who have been working from home for years. There are the six things I do as part of my daily routine to avoid going stir crazy while stuck at home.

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A Simple Guide For Content Creation That Drives Traffic

A Simple Guide For Content Creation That Drives Traffic

You've been there. You've started a blog, wrote extensively about your business and what drives you as an entrepreneur. For some reason, no one seems to be reading. Don't worry -- it's not you. It's not your story. It's not necessarily your content. The process of getting your customers to ...

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How Small Businesses Can Continue to Cash In On "Pokemon Go"

How Small Businesses Can Continue to Cash In On "Pokemon Go"

"Pokemon Go" is without a doubt one of the strangest and most impressive gaming trends in the past decade. In the first week of its release, "Pokemon Go" already began to reshape the nation: Everyone from kids to 20-somethings to middle-agers have downloaded the free game and begun to take ...

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Emotions for Sale: Creating Emotional Connections

Emotions for Sale: Creating Emotional Connections

One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but also actively participates in the selling and promoting of your products. The key to building and retaining such a devoted fan base is creating an emotional connection between your ...

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Personalizing your Marketing Content: The Why and How

Personalizing your Marketing Content: The Why and How

Already, many large e-commerce sites use some form of personalization in their marketing strategy. We've become so accustomed to sites such as Amazon and Netflix serving up suggestions for us that we almost don't realize the page we see is different from the page our friend, brother or daughter sees, ...

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Using the Consumer's Desires to Your Businesses Advantage

Using the Consumer's Desires to Your Businesses Advantage

When it comes to marketing to an audience that is constantly on the go and always connected through technology, the need for companies to be able to reach their target consumer in a way that cuts through the noise has never been more important. But, what is the best way ...

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Website Mistakes that Drive Customers Away

Website Mistakes that Drive Customers Away

We've all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, we decide we don't really trust the seller, and move on to another site. If this was your website the customer abandoned, there are some simple changes you can make to ...

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