The answer is "Yes," but that headline was actually a trick question. There are many formulas for headlines that improve conversion rates for specific audiences. We'll look at seven formulas that tend to be effective overall.
Nico Canova
The beauty of online content is, in many cases, it remains on your website or blog permanently. Each time you release a new post, it's an opportunity for users to find your site and increase the authority and permanence of your domain. You can use evergreen marketing content to create lasting organic traffic.
No matter how good your writing skills are, or your ability to spot a great marketing opportunity, there is always room for improvement. Even the top marketers on the planet know how important it is to keep honing their skills in order to stay sharp in the online marketing game. One way to do this is to tune into regular content marketing podcasts.
Writing content for niche businesses can present several challenges. Use this guide to make sure your clients get the content they deserve.
If you are the digital marketer for your small business, you know that optimized content marketing is the name of the game in today's marketing landscape. However, there are so many kinds of businesses, social media platforms and styles of content that it can feel like a whirlwind getting started. So what's a marketer to do? This course in Scripted's digital marketing course is all about social media tips for small businesses.
Context is hugely important in all aspects of communication. It provides a framework for communicating effectively and can make our break even the best messaging. This makes context especially important when it comes to content marketing.
Starting a business can be both a daunting and exciting adventure. From attracting investors to hiring staff and finding a physical space to work, startup founders have a lot on their plates. However, one thing a startup can't overlook when getting off the ground is marketing. Use this guide to get the right start in startup marketing.
Nothing makes a CIO or system administrator cringe more than an employee setting their password as "123456," but bad IT marketing content might just be a close second. In order to connect with the IT industry through content marketing, you have to realize you're writing for a different audience than most other industries.
Being a freelance writer today is about much more than simply writing. In order to succeed you need to be your own secretary, your own tax expert, and most importantly, your own marketer.
Fashion is about beauty, style and innovation, so it would seem like a natural fit for online marketing. But, fashion brands know driving a customer base is about more than just putting up pretty pictures.