In this episode we sit down with Michelle St. Angelo, Vice President of National Public Relations at the PR agency Allied Global Marketing. Michelle and Gregory talk about what makes a great press release, how to best distribute your press release, and what to expect in terms of ROI and brand exposure from press releases.
In this episode we bring in Scripted writer Elizabeth T. to talk about Press Releases. When done correctly, a professionally written press release can give your product launch, blog post, or special event a reach that surpasses any advertising effort. For more on the importance of press releases, here's Gregory and Elizabeth...
In episode 4 we dig into the functional device of how writers work with customers. How to successfully write pitches that will get you hired, what questions you should ask your customers to find their brand voice/style and understand their goals. We will talk about the best practices for working with writers, including how to write content briefs, how to grow a relationship with their writer, and how to make sure your writer is prepared to write the best content possible.
The Scripted Podcast: Blog Posts Episode 3: Today we talk about software that content writers and content marketers need to know and SEO best practices in general when producing content. We're going to be joined today by three talented writers that frequent the Scripted platform. Jeremy Mike and Tiffany, all of whom I've spoken to in previous episodes.
The Scripted Podcast Episode 2: This is the second episode we discuss how to capture the most leads from your blogs. Whether that be lead forms, popups or exit pops? We will discuss what software is best for these, what is too aggressive in capturing leads, and if a writer signs up for your newsletter? How to best nurture that lead.
No matter how good your writing skills are, or your ability to spot a great marketing opportunity, there is always room for improvement. Even the top marketers on the planet know how important it is to keep honing their skills in order to stay sharp in the online marketing game. One way to do this is to tune into regular content marketing podcasts.
